Thursday, May 4, 2023

Pointr takes indoor location technology to new heights with the launch of their system at Reem Mall in Abu Dhabi

Pointr, the UK-based indoor location system provider, recently announced the launch of a major new indoor location system at Abu Dhabi's Reem Mall. The event marked the first successful implementation of Pointr's Deep Location® technology in the UAE. The system provides visitors with advanced indoor positioning and mapping capabilities, allowing them to navigate easily within the popular shopping center.

Abu Dhabi's Reem Mall has long been known for its impressive facilities and modern amenities. However, the addition of Pointr's indoor location system takes things to a whole new level. This guide will provide you with the latest information on Pointr's new indoor location system at Abu Dhabi's Reem Mall.

What is Pointr?

Pointr is an indoor location system provider that offers single-site indoor location systems. The company's technology is specifically designed to help customers navigate through complex indoor environments. The system uses advanced mapping and positioning technology to provide visitors with accurate and reliable indoor location services.

Why is Pointr Important for Abu Dhabi's Reem Mall?

Abu Dhabi's Reem Mall is one of the top shopping destinations in the UAE. The mall attracts millions of visitors every year, making it a critical destination for retailers and businesses. However, with such a vast and complex shopping center, visitors can often get lost and confused. This is where Pointr's Deep Location® technology comes in handy.

With Pointr's indoor location system, visitors can navigate through the shopping center with ease, find their way to specific stores, and discover new areas of the mall. Reem Mall's Digital Innovation Director Sayra Berirmen notes that the implementation of Pointr's Deep Location® technology will deliver 'a personalized and seamless journey for all our guests'.

What is Pointr's Deep Location® Technology?

Pointr's Deep Location® technology is a revolutionary indoor positioning technology that delivers highly accurate location data. The system uses advanced beacon and sensor technology to provide visitors with real-time positioning information, including up-to-the-minute directions and turn-by-turn navigation.

According to Ege Akpinar, Pointr CEO, the company's Deep Location® technology is accurate to within two meters. This level of accuracy is crucial in complex indoor environments such as shopping centers and airports.

How Does Pointr's Indoor Location System Work?

Pointr's indoor location system works by tracking the movements of visitors via their smartphones or other mobile devices. The system uses a combination of Wi-Fi, Bluetooth, and other location technologies to triangulate the position of visitors. The system then provides them with real-time maps and directions to help them easily navigate through the shopping center.

The system also provides visitors with relevant information about stores and other amenities within the mall. The system is compatible with both iOS and Android devices and requires no additional hardware to operate.


Pointr's Deep Location® technology provides visitors to Abu Dhabi's Reem Mall with advanced indoor location services. The system allows shoppers to navigate easily through the shopping center, find specific stores, and discover new areas of the mall. With Pointr's Deep Location® technology, visitors can enjoy a personalized and seamless shopping experience.

Pointr's indoor location system is just one of the many ways that Abu Dhabi's Reem Mall is using technology to enhance visitor experience. With Dimension Data among other companies also improving its services in Abu Dhabi, the city is quickly becoming a hub for innovation and technology.


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