Thursday, February 1, 2024

Trusted Innovation: UniCarriers® Forklift Unveils its Brand New Campaign



UniCarriers® Forklift, a significant part of the Mitsubishi Logisnext Americas group (Logisnext), proudly introduces a new brand campaign, "A Brand You Can Trust". Commemorating over a century of a strong brand heritage, the campaign showcases the brand's unwavering focus on customer prioritization, trustworthiness, reliability, and innovative drive. 

For more than 100 years, UniCarriers Forklift has consistently made a significant impact on businesses worldwide. The brand's diverse range of forklifts has seamlessly facilitated the movement of goods and materials across various industries, helping to shape the world we know today.


UniCarriers Forklift's legacy stretches around the globe, with its products becoming vital components in warehouses, distribution centers, and manufacturing facilities. The brand's industry knowledge and expertise are unparalleled, a testament to its long-standing reputation and commitment to excellence.

Responding to the dynamic needs of the industry, UniCarriers Forklift has continually evolved, effectively adapting to meet the changing needs of customers. The brand's commitment to innovation is evident in its hefty investments in research and development.


In a move dedicated to enhancing performance, efficiency, and safety, UniCarriers Forklift gears up for an electrification shift in North America. The brand plans to launch an advanced electric counterbalance product lineup in 2023, further elevating productivity levels.

Niels Tolboom, Director of North America Dealer Sales (Marengo) at Mitsubishi Logisnext Americas, expresses pride in the brand's strong counterbalance heritage. He further emphasizes their commitment to using their expertise to pave the way for a future full of innovation.


UniCarriers Forklift's upcoming electric counterbalance lineup promises to continue the brand's tradition of reliability. Key features such as maximized uptime and greater productivity position UniCarriers Forklift as a reliable partner for customer operations. 

The new lineup offers increased uptime and improved efficiency, ensuring that UniCarriers Forklift remains a brand customers can trust to perform to the highest level.


UniCarriers Forklift continues to be dependable, trustworthy and at the forefront of the material handling industry. The brand looks ahead at a future concentrated on electric and internal combustion. Their assurance comes with the industry's only 2 years/unlimited-hour warranty, reinforcing the brand's confidence in the durability and performance of its products.


The new UniCarriers electric lineup continues the tradition of reliability. The brand offers maximum productivity and ease of service through the use of innovative features that help improve visibility, handling, and performance while providing operator comfort and control.


The campaign - A Brand You Can Trust - will highlight customers' continued success and further reinforce the brand's commitment to its customers, reliability, dependability, and excellence. 


To learn more about UniCarriers Forklift or its new campaign, visit logisnextamericas.com/unicarriers/brand-awareness or contact your local authorized dealer. Experience the trusted innovation that UniCarriers Forklift offers, and see for yourself why it is a brand you can trust.


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