In an era where the digitization of content has become paramount, the collaboration between Amagi, a global pioneer in cloud-based SaaS technology for broadcast and Connected TV (CTV), and AD Digital, a stalwart in solution integration within the Brazilian market for nearly three decades, marks a significant milestone. Together, they have brought to fruition MAVTV Brasil's FAST (Free Ad-supported Streaming TV) channel, curated by SEV7N Sports. This partnership heralds a new age in motorsports broadcasting, positioning MAVTV Brasil as a beacon for comprehensive motorsport content in the Americas.
The strategic alliance between Amagi and AD Digital leverages their combined strengths in technology and market expertise to launch MAVTV Brasil's FAST channel. This venture is not merely about introducing a new channel but about creating a platform that promises an unmatched global motorsport experience. With an emphasis on delivering high-quality content directly to Connected TVs, MAVTV Brasil is set to feature an eclectic mix of regional and major US motorsports programming, all accessible to the Brazilian audience.
MAVTV Brasil aims to encapsulate the essence of motorsport, offering live racing events, including Formula Drift, Trans Am, and the Stock Car Pro Series, among others. The vision articulated by SEV7N Sports Entertainment CEO Erich Steffen underscores the ambition to amalgamate premier motorized content from across the Americas, thereby enhancing the viewer's experience with rich and diverse programming.
The underlying strength of MAVTV Brasil's FAST channel launch lies in the advanced cloud technology and services provided by Amagi and AD Digital. This collaboration has enabled the channel to kickstart its journey on renowned platforms such as Samsung TV Plus and Pluto TV, broadening its horizon to reach millions of viewers. The role of AD Digital has been pivotal in ensuring a seamless integration and launch on Connected TVs, showcasing their unparalleled expertise in facilitating digital transformations.
Amagi's contribution to the project goes beyond mere technological assistance. It encompasses a commitment to harnessing the power of FAST channel creation and distribution to redefine the way motorsport content is consumed. This initiative is a testament to Amagi's leadership in the global market and its capability to drive innovation in broadcasting and streaming technologies.
The launch of MAVTV Brasil's FAST channel is a strategic move aligned with the evolving dynamics of the broadcasting and media landscape. Daniela Souza, CGO of AD Digital, emphasizes the potential of FAST Channels to reach new audiences and redefine content consumption patterns. This endeavor reflects a collective aspiration to pioneer the future of FAST within the market, setting a benchmark for others to follow.
KA Srinivasan, Co-founder and Chief Revenue Officer at Amagi, highlights the significance of sports as a catalyst for expanding viewership and advertising revenues. The launch of MAVTV Brasil's FAST channel is seen as a pivotal development in motorsports broadcasting, promising to unlock new opportunities for fans across Brazil and potentially, the globe.
The initial availability of MAVTV Brasil's FAST channel on platforms like Samsung TV Plus and Pluto TV is just the beginning. The channel's content, including premier motorsport franchises like Stock Car, Formula 4 Brasil, and TCR South America, sets the stage for an expansive international strategy aimed at captivating new audiences and enthusiasts.
This strategic endeavor represents a confluence of technology, content, and market insight, designed to elevate the motorsport viewing experience to unprecedented levels. As MAVTV Brasil embarks on this journey, it stands as a beacon of innovation, bringing thrilling races and automotive content closer to fans, thereby enriching the fabric of motorsport culture in Brazil and beyond.
In conclusion, the collaboration between Amagi, AD Digital, and SEV7N Sports in launching MAVTV Brasil's FAST channel is a landmark event in the realm of sports broadcasting. It underscores a shared vision to harness the latest in technology and content curation to deliver an unparalleled motorsport experience. As MAVTV Brasil gears up to expand its footprint, it promises to redefine the boundaries of motorsport broadcasting, making it more accessible, engaging, and immersive for fans across the Americas.
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