On March 30, a significant event unfolded in Xishuangbanna, China, bolstering the off-road culture worldwide. The 2024 Global GWM TANK Owners Celebration was marked by the gathering of more than 2,000 loyal GWM TANK owners hailing from diverse corners of the globe, including China, the Middle East, Europe, and Australia. The event was also graced by the presence of 50 esteemed industry partners and hundreds of media representatives, all brought together to explore the charm of technology and collectively celebrate the off-road culture.
GWM TANK has always been a preferred choice among off-road enthusiasts, with its sales volume topping China's rugged off-road sales for 38 consecutive months. Moreover, with a commanding market share consistently exceeding 50 percent, GWM TANK has made its mark in the global off-road arena. As of now, the global sales have exceeded an impressive 390,000 units, a testament to the brand's success and popularity.
Since 2022, the globalization strategy of GWM TANK has achieved remarkable results, with GWM TANK SUVs winning hearts in more than 30 countries and regions worldwide. The brand has successfully created a new pattern of acquiring high-end off-road markets with its premium and excellent products. This success story is not just about market penetration, but it also highlights the GWM TANK's commitment to quality and customer satisfaction.
The event was also marked by the official launch of the GWM TANK 330, a product that not only showcases GWM's prowess in off-road technology but also the significance of the concept of co-creation in product development. This innovative model, born out of the "Product Partner" program, caters to the personalized needs of the owners, thus enhancing their sense of belonging to the brand and infusing new vitality into the development of GWM TANK.
The creation of off-road culture must be product-based, yet it transcends beyond products. The growth of GWM TANK is anchored on three pillars: cutting-edge technology, reliable products, and a vibrant ecosystem. Adhering to the principle of "user-centered" design, GWM TANK has established a strong bond with its customers through co-creation, sharing, and win-win strategies.
GWM TANK, in collaboration with its ecological partners, offers a comprehensive range of services, aiming to provide users with a superior lifestyle. This approach not only fosters a sense of community among the brand's patron, but it also helps in promoting and preserving the off-road culture.
GWM TANK is committed to promoting the upgrading of ecological activities globally. Plans are underway to set up a fifth academy, the camping academy, in addition to the existing ones focusing on desert, snow, photography, and climbing. Open recruitment for global directors is on the cards, supplemented by a global "instructor" training program.
GWM TANK brings together global users with a shared love for off-roading, creates off-road totems with advanced technology, and nurtures off-road culture with a global ecosystem. The brand's continued insistence on development is leading the industry forward, and representing the Chinese off-road on the world stage.
In conclusion, the 2024 Global GWM TANK Owners Celebration was not just an event; it was a testament to the growing influence of off-road culture worldwide. It marked a new chapter in the off-road culture, one that is set to grow and evolve with the continued success of GWM TANK.
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