Sunday, July 28, 2024

Toshiba Unveils Future-Shaping Technology at RSPA RetailNOW




Hey there, tech enthusiasts and retail revolutionaries! If you’re as passionate about the future of retail as I am, then you're in for a treat. Recently, I had the pleasure of diving deep into the latest happenings at the RSPA RetailNOW event in Las Vegas, Nevada. From July 28 - 30, Toshiba Global Commerce Solutions took center stage, and let me tell you, their booth (#321) was a treasure trove of innovation. 

Focused on empowering retailers to thrive, Toshiba showcased modular and unique wall-to-wall solutions designed to transform the global shopping experience. They highlighted the importance of strategic partnerships and their commitment to delivering smarter, more agile solutions and services. Let’s delve into the key moments and insights from this remarkable event.



At the heart of Toshiba’s strategy is the belief that partnerships are essential for retail success. This idea was eloquently echoed by Duffy Fron, Executive Director Sales at Toshiba Global Commerce Solutions. He emphasized that a network offering customized solutions and reliable support is pivotal for meeting specific business needs. 

Duffy will be part of an exciting panel discussion titled "Expanding Value: Enhancing Your Solutions Portfolio for Client Success" on July 30. This session aims to explore new markets, products, and the critical role of strategic partnerships. Duffy’s extensive sales background has been instrumental in securing pivotal deals, solidifying Toshiba’s leadership in the retail technology landscape. 


Toshiba’s Together Commerce Alliance Program is a testament to their global commitment. Boasting over 1,000 partners in 70 countries, this program aims to serve retailers across all industry segments and verticals. Peggy Maloney, Executive Director of Partner Strategy and Programs, highlighted how this expansive network drives mutual growth and innovation.

Through these partnerships, Toshiba seeks to deliver exceptional value within the retail technology industry. The Together Commerce Alliance Program enhances collaboration with Channel Sales Partners, Independent Software Vendors, Solutions Partners, and Services Partners. This initiative ensures that partners can address retail needs effectively, thereby enhancing client satisfaction and establishing a strategic advantage in the competitive retail landscape.



One of the most exhilarating aspects of Toshiba’s presence at RSPA RetailNOW was their showcase of innovative technologies. Attendees had the chance to explore groundbreaking solutions tailored to retailer needs. Here are some of the standout technologies that caught my eye:

**Pro-X Hybrid Kiosk**: This self-service touchpoint is designed for speed and convenience, featuring a flexible, compact design. It aims to redefine retail strategies and safeguard technology investments.

**TCx® 900**: A retail-hardened modular solution optimized for retail transactions. This system enhances efficiency, offering a compact and effective point-of-sale for stores.

**ELERA® IoT Suite**: Including ELERA® Produce Recognition and ELERA® Loss Prevention, this comprehensive solution leverages AI and advanced computer vision. It delivers insights for risk management, minimizes loss, and optimizes the checkout experience.

**ELERA® Mobile Assist**: A robust application that empowers retailers to manage interventions, mitigate shrink, and increase staff productivity using a range of handheld and tablet devices.

**Proactive Availability Services (PAS)**: This innovation allows retailers to proactively and remotely diagnose, predict, and resolve issues, ensuring smooth store operations.



RetailNOW isn’t just any trade show; it's the top retail IT channel trade show that brings together leaders and innovators from various sectors, including the restaurant, retail, grocery, and cannabis industries. This annual event is a hub for forging essential business relationships and showcasing leading education, thought leadership, and products. 

Toshiba's participation this year reaffirmed their commitment to shaping the future of retail technology. By connecting with key retail technology leaders and demonstrating their solutions, Toshiba illustrated how they remain dedicated to empowering strategic partners through their Together Commerce Alliance Program.


In conclusion, Toshiba’s presence at RSPA RetailNOW was nothing short of inspiring. Their innovative solutions and strategic partnerships are set to revolutionize the retail industry, empowering retailers to thrive in an ever-evolving landscape. As we embrace the future, one thing is clear: Toshiba is at the forefront of retail technology, paving the way for smarter, more agile solutions.

So, here’s to the future of retail, where innovation knows no bounds, and partnerships drive unparalleled success. Stay tuned, because the best is yet to come!

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