SYDNEY - Canva, the world's largest visual communication platform, has just unveiled a refreshed brand system designed with workplaces in mind. This significant update marks a milestone in Canva’s mission to empower the world to design, now with a sharper focus on supporting organizations globally.
For the past decade, Canva has been a beacon for individuals looking to tap into their creative potential. Millions of people have achieved their goals through Canva’s intuitive design tools. But as the world of work evolves, so too does Canva. The refreshed brand system is built to fuel creativity and drive productivity, catering to the distributed, diverse needs of modern workplaces.
The first decade of Canva was all about individual empowerment. Now, as we step into a new era, Canva is setting its sights on empowering organizations. The refreshed brand system is purpose-built to support the growing visual communication needs of workplaces around the globe.
In a world where remote and hybrid work models are becoming the norm, the ability to communicate visually and collaborate effectively is more critical than ever. Canva’s updated brand identity is designed to connect globally while resonating locally, amplifying its mission to make design accessible to everyone, everywhere. This fresh focus brought new challenges: Can Canva’s brand connect with new audiences without losing its unique voice? Can it scale globally and still connect locally? The answer, as it turns out, is a resounding yes.
Canva's brand is instantly recognizable, from its signature gradient to its custom typeface. The goal of the brand refresh was to simplify and amplify what makes Canva iconic. This means creating more space for inspiring visual content that reflects the diversity of Canva’s global community.
“Creativity looks different around the world—what’s relevant to a human resources leader in Paris may not work for a digital marketer in São Paulo,” said Cat van der Werff, Executive Creative Director at Canva. The refreshed brand system is designed to be hyper-localized and culturally relevant, allowing for greater connection with communities around the globe.
The refreshed brand system includes a flexible platform for content, uniting brand and product, and celebrating work in progress. Canva’s new system spotlights design at work, emphasizing the joy of creation over the finished product. It’s a brand in motion, even when static.
Large organizations increasingly turn to Canva Enterprise to supercharge visual work and grow their brands. Demonstrating the platform's capabilities, Canva’s in-house creative team used its own design tools to roll out the brand refresh consistently across a team of more than 4,000 people in over 40 countries.
This approach ensured that the brand was scalable right from the start, with custom brand templates, AI-powered tools trained to write in Canva’s voice, and a Brand Kit to bring everything together in one place. From ideation to implementation, timelines to templates, Canva's tools were put through their paces, proving how organizations can scale a global brand using Canva.
The team also collaborated with creative agencies like Vucko to define an updated motion system and Buck to create a custom emoji style. These collaborations infused Canva’s brand with personality and humanity, making it more engaging than ever.
For the past decade, Canva has been championing the democratization of design, helping people bring their creative visions to life, whether they consider themselves creative or not. With more than 190 million monthly active users and annualized revenue exceeding $2.3 billion, Canva's growth is a testament to its impact.
The new brand system is more than just a visual update; it’s a commitment to empowering workplaces worldwide. By making design accessible and fostering collaboration, Canva is not just redesigning its brand but also redefining how the world works. This refreshed identity is a bold step forward in Canva’s mission to empower the world to design, ensuring that the next decade is even more transformative than the last.
In conclusion, Canva's refreshed brand system is a testament to its commitment to empowering individuals and organizations alike. As we move into this new era, Canva continues to be a driving force in the democratization of design, proving that creativity and productivity can go hand in hand. Here’s to the next decade of innovation and empowerment with Canva!
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