Berlin is buzzing with excitement as IFA 2024 unfolds, and Changhong is at the heart of it all. Bringing their A-game, Changhong has whipped the curtain off its sparkling new suite of AI-driven appliances. This isn’t just another tech launch; it’s a showcase of Changhong’s prowess in AI technology and a bold step toward dominating the global market.
Let's talk about the star of the show: the Canghai Intelligent Agent AI TV. It's not just a TV; it's a conversation partner. Imagine a TV that listens, learns, and evolves, adapting to your preferences like it's reading your mind. Changhong’s AI TV does just that, with its advanced voice recognition and activation algorithms. It’s like having a mini tech-genius in your living room!
But wait, there's more. Changhong has also unleashed its AI Large Model, designed to blend seamlessly into everyday appliances like refrigerators, washing machines, and air conditioners. Picture a refrigerator that knows exactly how cold your vegetables like it or a washing machine that treats your clothes with the delicate care they deserve. These innovations bring us a step closer to intelligent living.
Changhong didn’t just come to IFA 2024 to showcase products; they came to win. And win they did. The Global Product Technology Innovation Awards ceremony was a highlight, with Changhong’s CHiQ Xingbo Series snagging the Extraordinary Audio-Visual Experiences Gold Award. This isn’t just about bragging rights; it’s a testament to Changhong’s commitment to enhancing consumer experiences through cutting-edge technology.
And the accolades didn’t stop there. Changhong’s premium brand, CHiQ, walked away with the Smart Home Appliance Brand Award, a nod to their innovation and excellence. Their dedication to sustainability was further recognized with the Organizational Greenhouse Gas Verification Statement from TÜV SÜD. It’s clear that Changhong is not just about smart homes but smart, eco-friendly living.
Changhong is also making waves in the world of sports marketing. In a thrilling announcement, CHiQ renewed its partnership with the FIS World Cup Events and the German Ski Association. As if that wasn’t enough to get sports fans excited, two-time Olympic skiing champion Andreas Wellinger was named the brand's new ambassador. This move is part of CHiQ’s strategy to strengthen its presence in Europe and other key markets.
James Wu, General Manager of Changhong International Brand Business Center, emphasized that these collaborations are crucial for global expansion. By aligning with top-tier sports events and athletes, Changhong is positioning itself as a brand that’s not just about appliances but about lifestyle and innovation. They’re not just selling products; they’re selling a vision of the future.
Changhong isn’t resting on its laurels. They’re pressing forward with a focus on innovation, sustainability, and inclusiveness. Despite global market challenges, Changhong has shown resilience by integrating AI with consumer aspirations, offering products that are not only advanced but also highly functional.
From January to July 2024, Changhong’s overseas home appliance revenue surged over 23% year-on-year. They’re hitting performance milestones across the board, from TVs to refrigerators, washing machines, and air conditioners. This isn’t just growth; it’s a signal that Changhong’s strategy is working.
Looking ahead, Changhong plans to ramp up its R&D investments, aiming to bring intelligent lifestyle solutions to every household. They’re not just imagining a better future; they’re building it. With a commitment to innovation and sustainability, Changhong is poised to lead the charge in global home appliance markets.
In conclusion, Changhong’s presentation at IFA 2024 wasn’t just about showing off new products. It was a declaration of intent, a promise of what’s to come. As they continue to innovate and expand, there’s no telling just how far Changhong will go. But one thing’s for sure: the future of home appliances is looking brighter and smarter than ever.
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